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HOSPITALITY INDUSTRY CRM Software:

Since the enterance of CRM in Hospitality Industries the traditional way of travel agents and other representatives arranging hospitality services for hotel and travel reservations has changed. Since the introduction of Hospitality CRM Software, hoteliers have embraced the potentials of on-demand Customer Relationship Management (CRM) services in the Industry. CRM software offers opportunity to cut distribution costs, preserve brand and price integrity and to operate at a step remove from industry discounters. Internet users are educated and savvy and appreciate sophisticated and smooth on-line services, and they have taken up e-billing and Self Serve options with as much gusto as the hoteliers themselves.

Having said this, it seems a logical step to take to implement CRM software for your hospitality operations. Salesboom understands that Customer Relationship Management (CRM) means different things to different organizations in the Hospitality Sector. In positioning your holdings, you must compete and brand to acquire and retain customers and this requires flexibility in software capacity in order to respond quickly in a competitive market and changing industry conditions.

Salesboom offers hoteliers CRM software with integrated and synchronized performance across all channels including call center, billing and administration, sales and marketing, brand management, inventory control, and channels for managing partner relationships within the system.

Some of the benefits of Salesboom CRM software implementation within the Hospitality domain:

HOSPITALITY / HOTEL REQUIREMENTS

HOSPITALITY CRM FUNCTIONALITY

Central reservations and confirmation center Customer contact center Marketing (including pre-stay marketing) Sales Satisfying customer needs and demands Manage customer loyalty programs Partner networks Repair and maintenance management

Automate and capture reservation information across multichannel contact points for domestic and international services Provide pricing and service information with multiple contact options for access to further marketing and pricing information Enhance guest recognition and customer loyalty programs Acquire and maintain integrated data capture for comprehensive analysis and decision making Channel integration and consistency in aid of superior customer service Finesse ranking and discrimination activities Offer two-way personalized dialogs with customers Develop online concierge services Support/enhance quality management Automate personalized thank-you, confirmation and cancellation messages Strengthen customer service protocols Track and manage inventory systems Track and manage maintenance and repair orders Ensure regulatory compliance

Salesboom CRM software will streamline and deliver process improvements in Operational, Analytical, and Collaborative services for Hospitality Industry Organizations. It is possible to manage the degree of detail in automation and integration and scale it to your business activities. We offer solid customer support, training and professional services.

Opportunities for improvement exist in the following areas:

• Operational activities with the automation of basic business processes (marketing, sales, service)
• Methods of analyzing client behaviour and incorporating business, operational and intelligence strategies
• Collaboration with clients on multiple communications channels
• Collaboration between organizational team members with multiple partners to ensure a quality client service experience and follow up
• Front and back end integration (supply chain) including multiple partner sites/systems
• Workflow and assignment processes

Learn more about Scheduling Software for Service Industry.

Secure CRM Information Exchanges

Information within the system is secure and accessible based on a highly scalable permissions tree. In scaling the access to information on the site, you are able to protect resources appropriately and open up information resources for sharing based on organizational need. Furthermore, there is Audit Trail functionality built into every item in the system. This assures system services that can identify any information changes, access and sharing activities (and the owners) on the system. You can view Audit information at any time for review and reporting purposes and to demonstrate due diligence in adherence to legal, financial and commercial security activities common to the Hospitality Industry.

Continuous Improvement

Salesboom CRM software offers a highly scalable solution suitable for enterprises in the Hospitality Industry that embrace continuous improvement strategies. It is possible to identify and schedule process changes without downtime or user overload. In acquiring the Salesboom flexible CRM software you step away from the constraints of fixed solutions. Salesboom offers support for rapid configuration of the system, integrating existing systems and processes as needed. With Salesboom CRM software you acquire the capacity to provide the following supports with a continuous improvement model or implementation on roll-out. Salesboom CRM is as flexible as your organization needs to be.

Consider the opportunities for service improvements in the Hospitality Sector:

• Capture how your customers define quality, and design corresponding service strategy
• Managing and scheduling follow-up sales calls
• Track customer contact in system so all sources and types of contact are included and viewable by system users
• Online billing and pricing services
• User-friendly mechanisms to register customer complaints
• Self service tools
• Product use/information/technical assistance 24/7
• Recognize and address potential problems quickly
• Identify and addressing service deficiencies
• Track customer interests and personalize product offerings
• Collaborative customization or real-time customization
• Managing and scheduling maintenance, repair, and on-going support
• Integrate cross-functional systems

Regulatory Compliance

Salesboom CRM software facilitates the Hospitality Industry to meet evolving and stringent protocols from a variety of regulatory agencies tracking activities within the sector. These include Environmental, Occupational Safety and Health Administration (OSHA) and the Food Handling protocols and tax and service charges for domestic and international bookings (for example).

HOSPITALITY INDUSTRY ROI

Salesboom CRM implementation guarantees cost containment through streamline delivery of operational tools using front and back end tools as part of standard software offerings. Guaranteed visibility across all areas such as billing, booking, marketing and sales and across the partner/supply chain as required, in exceedingly generous timeframes.

Professional Services - CRM Custom Solutions

Salesboom offers software and Professional Services that address specific requirements for the Hospitality Industry and delivers on demand solutions that automate processes on time and within budget while factoring in regulatory constraints.

Salesboom has evolved solid solutions based on dialog and responsiveness to customer needs. Salesboom offers a stable, scalable software solution with a successful deployment based on support and flexibility of our stand-alone and custom integrated CRM Solutions for Enterprise Resource Planning (ERP) and support and training services offered as part of our implementation.

Salesboom CRM will deploy a solution that enhances services and processes so you can achieve positive ROI in as short a time as possible:

• Software Solution – our team will help develop CRM plan, strategic placement and requirements development
• Identify and automate business processes
• Software and/or process customization
• Integration of CRM Software (with existing software)
• Cleanse/Import Data
• Reporting on implementation/deployment
• Professional Training Services and Support Services

The Salesboom Platform:

• Web Services with Service Oriented Architecture (SOA)
• Optional Customization - Capacity for user or professional customization and is fully extensible
• Development and Integration - Web Services API and AJAX / COMET controls are system standards.
• Cost control - costs are contained because the platform is proven both flexible and stable
• Partner Networks - An extensive partner network of over 125 different solutions providers
• Legacy - Salesboom has an API that facilitates integration for web based CRM/ERP solutions with existing front and back office systems.

Salesboom On Demand hosted CRM, web-based SFA and ERP Software Industry Solutions:
Aerospace Defense	Financial Services - Insurance
Automotive	Government Services
Call Centres	Hospital
Chemical	Hospitality
Clinical Practice	Manufacturing
Clinical Research	Pharmaceuticals
Communications	Retail
Consumer Goods	Staffing
Electronics	Transportation
Energy	Travel
Finacial Services - Banking